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Driven by innovation
Enjoy a smoother, quieter, more fuel-efficient drive with Toyota's signature Hybrid system leading the way.
For more than 20 years, Toyota has been leading the Hybrid revolution with powerful technologies that elevate performance and redefine fuel-efficiency. You'll never want to go back.
Prius has been engineered to minimise the output of CO2 and other harmful emissions. It's rated at 3.4L/100km for combined fuel economy and 80g/km for combined CO2.
Power Mode is for the highway. Eco Mode switches to battery power for slow driving on quiet streets. And for everyday driving, Normal Mode delivers total efficiency across all conditions.
An unmistakable shape, born of advanced wind-tunnel testing, delivers a new dimension of elegance, while enhancing fuel-efficiency and driver enjoyment.
For improved aerodynamic performance, unique 15" lightweight alloy wheels are fitted as standard, rising to 17" lightweight alloy wheels in Prius i-Tech®.
Superior comfort is just another part of the i-Tech's® package, thanks to sophisticated leather accents and an eight-way power adjustable driver's seat.
With the fuel tank and batteries skillfully placed under the rear seat, you can now enjoy even more luggage space, with 297L in the Prius and 343L in the i-Tech®.
Inside and out, every detail has been crafted and considered to make driving easier, smarter and more exciting than ever.
Prius projects all the information you need, including your speed, the Hybrid System Indicator and important driver alerts, right onto your windscreen, just below your line of sight.
Get in and get going whenever you're ready, thanks to an ingenious system that lets you unlock and start your Prius while your keys stay safe in your pocket or bag.
Gone are the days of annoying cables. Simply place your compatible smartphone on the front centre console for extra fast wireless recharging on the go.
There's nothing more important than the safety of you and your passengers, which is why every Prius comes equipped with tried and tested features that put your wellbeing first.
For extra peace of mind, Prius comes fitted with seven SRS airbags, including front, driver’s knee, side, and side curtain to help keep you and everyone else out of harm’s way.
Blind Spot Monitor (Prius i-Tech® only) uses radar to warn you when vehicles are hidden in your blind spot, while Rear Cross Traffic Alert (Prius i-Tech® only) helps you reverse safely out of parking spaces by alerting you to vehicles approaching from either side.
A reversing camera comes standard on Prius, providing a clear view of what's behind you, with moving guidelines on the display screen, to help you into tight spaces.
See all accessories available to enhance and customise your vehicle.